Instagram has become a huge platform that you need to be part of as a business. When you join Instagram, you realize that numbers and quality mean everything to the way you interact on the platform. One of the top aspects of this platform that you need to understand and leverage is the number of followers.
Followers are those people that choose to see your content and get everything you do in form of notifications. These are the users who make your community on the platform.
The need for Instagram followers is such that the more you have the better the authority you command on the platform. If your competitor commands a bigger following than you do, then you stand to lag behind him in all that you do on the platform.
Remember that Instagram is a social platform, which means that it is all about sharing content and making it matter. When you have more followers, you get to enjoy sharing of more content because more followers translate into more interest in the content. Many users find it hard to get the right followers, but yes, you can do it easily and safely.
However, you need to understand the different types of followers that you have on this platform so that you know the composition of your following.
The Genuine Followers
These are the followers that have the same interest in what you do and follow you because you share the same niche or you have something that they need.
The number of genuine followers is what determines your level of engagement on this platform. The more you have the more engagement you receive, which in turn translates into a higher visibility for you.
However, you need to make sure the followers are active. Active followers re those that comment like and share your content with others. For a higher level of engagement, you need to make sure that you share content that can be shareable; otherwise you might have an active following that won’t share the content at all.
The Fake Followers
Fake followers are just following you so that you can also follow them back and they increase the number of followers. These add no value to your marketing campaign, which means that you don’t need to have them at all since they won’t boost your engagement levels.
There are various types of followers that you can get on your Instagram accounts. The genuine followers are active and help you get a high level of engagement. While the fake ones don’t add any value to you at all.